Digital Signage for Automotive Industry

Providing a platform for the showrooms which helps grab customer attention and help convert sales into Orders.

COMM-IT Digital Signage for Automotive

Digital Signage for Automotive Industry

The Automotive industry has become highly competitive with constant innovative changes and hence retailers needs to have an environment at their showroom which grabs attention of the buyers and help convert sales into orders. Our Digital Signage platform for Automotive can play that roles and create an array of high impact and eye-catching displays to highlight the in-stock vehicles throughout the showroom and display full-motion video and compelling images. Our interactive touch screens can further provide innovative retails experiences to engage shoppers.

The Digital Signage screen can be further extended beyond showroom into the waiting areas to boost sales by promoting new vehicles, offer promotions on services, offer innovative vehicle parts and amenities and create an additional revenue centers by offering advertisements. Use of engaging videos and images can help reduce the perceived waiting time at receptions. The interactive screen can be further used to gather analytics allowing marketing team to optimize screen content, model specifications offerings and showroom layout and design.

Our Automotive Signage Solutions

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Brand Building and Recognition

Our Digital Signage solution deployed at strategic location like reception, lobby, waiting lounge and outside the showroom; can ensure important messages and promotions are noticed and acknowledged. Effective use of eye-catching displays at these locations with high definition videos, graphics and engaging messages can help in brand building and create right ambiance in showrooms. This provides an opportunity to introduce the OEM car company, educate visitors on various products and services offered; thereby strengthen the brand.

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Auto Parts Signages

Our Digital Signage platform can be used for displaying parts & accessories promotional content throughout the car dealership network providing a great opportunity to increase up sell opportunities and grow your dealership revenues. You can create high definition custom videos and graphics with contents that market the accessories available to customise the new car to drive additional revenue. Listing of auto parts can be automicaly updated by integrating with backend inventory system or we can provide our own back software to update inventory.

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Used Car Signages

Our Used Car Signages are designed for car dealership with heavy foot fall and very little space to maintain a large on-site inventory of used card. You can display pre-owned vehicle with multi-paramaters like make, model, year and km clocked and can provide an optional touch screen interface to search and browse. The listing can be updated automatically with our backend software and multi-location inventory can be displayed in order to fullfille customer needs.

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Train Employees

Our Digital Signage platform can be used to deliver on-demand training videos before or after regular hours to showroom sales staff. Employees and sales staff will no longer have to travel to a OEM headquarters or miss work for important policy, procedure, or new-hire training sessions. Our Automotive Signage can deliver new car model demonstrations, guidance on selling strategy, and other educational material designed to improve sales and customer service effectiveness.

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Automotive Service Signage

Automotive service and maintenance is becoming the most important revenue stream for dealers besides new and used car sales. Our Automotive services signage can help boost the services revenue by prominently displaying after-sales customer service listings which meets each manufacturers standards. Besides displaying umlimited number of listings, the display can also be configured to provide valuable information about automotive technicians. Services Signage can also be used to display services apointment automatically with integration with dealers back end software.

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Interactive Kiosks

Our Automotive self-service kiosk creates a unique and inspired ways which allows customers to receive the ‘ultimate car ownership experience’ by being able to explore the brand with the help of interactive videos and explore an entire range of car models. Our kiosk acts as ‘Point of Sale’ touch screen terminals to showcase car features, interiors design, body colors, wheel design and accessories. This gives customer the opportunity to tailor a car solution that meets their needs.

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Sales Leader Dashboard

Our Digital Signage for Automotive can be used to engage and motivate your showroom sales staff by making their achievement a trending topic. With Automotive industry being highly competitive, our digital signage solution can be an excellent tool for displaying sales leader dashboards. These sales dashboard are updated on real time mode and hence help your sales team motivated as they see their goals and challenges prominently displayed on showroom.

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Customer Feedback Wall

Touch screen based digital screens can be used for collecting feedback, likes and conducting surveys on the go.

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Automotive Sales and Marketing Dahsboard

Digital Screen can be installed at car showroom to display sales figures, financial results and stock prices of the OEM brands. We can also display salesperson wise sales quota and sales achieved and other internal analytics of the showroom which help your employees remain motivated and up-to-date by having an insight on their performance and their goals. The same screen can be used to display new promotions, car model sales figure monthly or annually to help buyers in decision making.

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Social Media Integration

Integrate Corporate Social Media with Digital Signage Platform to make your team and guest connected and more involved. We can create a social hub in your dealership by connecting guest vis social media. This is as easy as setting up a hashtag wall to showcase a live feed of posts from Twitter, Instagram or Facebook and display on the screen. You can us our smart filtering or manually approve each post that you appear on the screen.

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Employee Information Channel

Create a communication strategy that is effective, entertaining and efficient. This provides a centrally managed platform to create and distribute content to any screen in real time mode that motivates your employees. Screens can be used to provide timely reminders for safety information, new hires, company polices, RSS Data Feeds, events and news. Store manager can add content for their specific stores and keep employee updated on new promotions and display monthly sales quota.

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Automotive Video Wall

Automotive Video walls are one of the most powerful tool which helps in brand building by showing life-size images of latest car model, new features and promotional campaigns videos and images. Our Video Walls solutions will energize and modernize your car showroom, allowing dynamic and eye-catching content for your showroom. They have the ability to create wow factor and provide additional cost effective communication channel to promote your dealership & OEM brand and new car inventory.

Advantage of Our Digital Signage Solutions for Automotive Signage’s


Grab Attention:
  • high definition and eye-catching display on Digital Screen help in getting your message noticed more effectively. Eye-catching motion video displays enhance the showroom and draw attention to latest models and promotions.
  • Informative waiting area screens reduce customer waiting time and educate customers on preventative maintenance

 

Interactive Kiosks:
  • Interactive “discover stations” allow customers to explore the features of the vehicles
  • Allow your kiosk to acts as ‘Point of Sale’ touch screen terminals to showcase car features, interiors design, body colors, wheel design and accessories. This gives customer the opportunity to tailor a car solution that meets their needs.

 

  • Informative waiting area screens reduce customer waiting time and educate customers on preventative maintenance.

 

Establish and Control your Brand Image:
  • Digital signage makes it possible to control the brand experience from anywhere by simply accessing the ubiquitous web browser.
  • Digital signage can power your brand with a consistent message, whether it’s to promote the national marketing of the parent manufacturer, or the localized image of a single dealership.
  • Harmonize the physical display along with the manner of media presentation and the media messaging to assure contextual continuity and consistent expression of the brand.
  • Allow your consumers to interact with your brand using a digital medium on all sensory level.
  • With Digital Signage you no longer have to battle with OEM manufacturer over promotional signage’s; you can split the screen with message for both your local dealership and OEM’s national marketing. You have the flexibility of using photo images, high message for both your local dealership and OEM’s national marketing. You have the flexibility of using photo images, high

 

Efficient and Cost Effective Training Medium:
  • Interactive display and kiosk can be an effective and cost efficient medium for imparting training to sales staff and help increase the product knowledge. With high turnover rates it becomes very difficult to manually train every new sale employee to memorize all the details and statistics for new vehicle. Use of interactive display and kiosks can help overcome the same.
  • Our Automotive Signage can deliver new car model demonstrations, guidance on selling strategy, and other educational material designed to improve sales and customer service effectiveness.
  • Interactive display and kiosks can also be used by customer to browse and gain knowledge about the model and specification they are interested in.

 

Saves On Costs:
  • Eliminates the cost of producing, transporting and securing static printed signs and displays materials and ensure OEM compliance for showrooms – instantly.
  • Use if JPEG files or video clips in MPEG format, you can use common media formats and convey as many messages as you need on one screen. This is much better and cost effective than using clutter of poster and POS displays.
  • Digital signage is an immediate solution to reducing your overall usage of paper, ink and plastics.

 

Full Utilization of Network:
  • whether it’s multiple screen in one dealership or screen across multiple dealership; you can setup the complete Digital Signage infrastructure by using your office wireless network and control your entire display from the single access point.

 

Full Control Over Content and Display:
  • One Centrally Controlled content management and display with permission to various team to control the content and messages to be displayed according to needs to various departments.
  • A centralized and all-in-one web panel can allow Marketing and IT departments to collaborate more easily on the message and content to be displayed at various locations.
  • Service and finance can participate and provide promotional ideas. Branding and sales can finally live on the same screen.

 

Integrated Help Desk and Incident Management:
  • COMM-IT has developed an integrated help desk and incident management platform which is specialized and focused on needs of the Digital Signage platform.
  • This addresses the complete needs and support system specifically for Digital Signage.
  • The system is also equipped with self-monitoring software to pervent black screens, checking for those in need of maintenence and automatically
    sending an e-mail to the support team

Licensing Options

Self-hosted:

Primarily designed for on premise solutions that make it easy for you control and manage your network of Digital Menu Boards 100% autonomously from your premises.

Automotive On Premise Deployment Model

Cloud or Software as A Service (SAAS):

This is a Cloud solution, giving you and your team On-Demand access to our Digital Signage Server. All your Digital Menu Boards are connected via Internet to our Digital Signage Cloud. You can login and control the Menu Boards Displays from any computer anywhere and anytime you’re online.

Automotive On Cloud Deployment Model

Our Digital Signage Applications